Saturday 6 April 2013

Evaluation Question 3

What have you learnt from your audience feedback?


Before I could answer this question I needed to obtain some feedback from our final products.

Magazine Advert:
I have uploaded a picture of our magazine advert onto twitter and tagged the other members of my group in the post to allow our followers to comment on our work. Lauren re-tweeted my message to allow her followers to comment on my post as well. The comments we received were useful and encouraging as they liked the product and felt that having a picture of our other ancillary task on the advert helped continuity with the song. They also liked the colours used which was a success.








CD Cover:

I have used an instant message app on my phone called 'WhatsApp' to ask my friends opinions on the CD cover and disk. The comments were good and they liked the overall product. The majority of the comments were focused on the colour scheme which we based around our research and so this was very rewarding knowing that we had made the right decisions during our planning stages.





I also used text messaging to send a photograph of the final CD cover and disk to my friends to get their opinions on our work. This was really useful and I received some good comments on the work we have produced. 


From this feed back I have been told that the covers work well together and the colours are useful within the presentation. The consistency of our products was something that we focused on intensely as we wanted our products to have strong continuity, as then they would look professional and link to real media products. By only having one photo shoot we were aware that we needed Alice to do as many facial expressions and movements as possible so that we had a wide variety of images to choose from. This has allowed us to have continuity throughout our work again. 



Music Video:

We will be posting our final video onto YouTube so that it is accessible for anybody to watch. I have recently asked family members and close friends to watch the music video and give us some feedback. These were the main points I received from the feed back:


                                                        

I have also recorded some opinions of our music video, I made sure that the people I videoed were in our target audience:

Ashleigh Cusack:



Louisa Hurrell:




From this feedback I have become more aware of how our actresses acting was impacting our video. We were aware of this problem throughout filming as Alice kept looking into the camera during filming, however we tried to over come this by using short shots to focus more on her facial expressions and emotions rather than her acting skills.

Our video was successful from the point that viewers also noticed that Alice had the same clothing on in both ancillary tasks and the music video as this promotes strong continuity. I have also noticed that our products, the music video especially, links more towards females in our target audience of young people rather than males, this has worked to our advantage however as we attend an all girls school we were able to ask girls for their feedback as they were more understanding of the problems Alice faced during the video.

One individual also commented on the way in which in the ancillary tasks we used the same styles of shots however with different make up. I was glad that somebody noticed this as we planned before the photo shoot to have Alice in the same poses however after the initial few shots we changed her make up and during the video her make up changes and we wanted this effect in our ancillary tasks to reflect this as the music video we created was the main single song on the whole album.

As a group we discussed during the production of the video whether or not to put some scenes in black and white as it would link to some of our specific research, however we felt that this was not necessary because the video was set over one day rather than when we first planned it to be over a few days and so we did not have a long time ellipses in our video and we did not need to use the effect of black and white to portray the change in time to our target audience. We also felt after the production that the quality of the camera was not as good as it could have been, however due to our limitations with time and money we were unable to change this. In my own opinion I feel that the video could have been perceived better by our target audience if the camera quality was better, it would also be easier to compare to real media products as we would not have this factor in the way - we could just focus on different angles and shots. 

To conclude, I feel that we have had mostly positive feedback from our target audience and that we as a group are content with our final products despite some technical issues to do with camera quality which we could not control.

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